About Defy Real Estate

🏡 Defying the Ordinary: How We’re Changing Real Estate in Idaho

Buying or selling a home is one of the biggest financial decisions most people ever make — but let’s be honest, the traditional real estate experience hasn’t always worked in the client’s favor. At Defy Real Estate, we’re changing that.

We started with one simple goal: to make real estate more transparent, cost-effective, and client-focused. No gimmicks. No inflated commissions. Just expert service that puts your goals first.

💡 Why We Created Defy Real Estate

After years of watching clients pay high commissions without understanding where their money was going, we knew something had to change. The industry needed a fresh approach — one that offered full-service support without unnecessary costs.

Our tiered, flat-fee model was uilt around that idea: to give every seller and buyer control, clarity, and confidence in their real estate journey. With Defy, you only pay for the services you actually need, while still receiving the professional guidance and marketing that make a difference.

🌟 What Makes Us Different

At Defy Real Estate, we combine the expertise of a full-service brokerage with the flexibility and innovation today’s market demands.

Here’s how we stand out:

• Transparent pricing and clear communication

• Expert local market knowledge across the Treasure Valley

• Tailored marketing strategies for every home

• Full-service support — without the traditional commission model

We believe in earning your trust through results, not pressure.

🙋‍♂️ Meet the Owner-Ryan Wallace, Owner & Realtor®

As the founder of Defy Real Estate, I started this company with a mission to challenge the status quo and put clients first. After years in the Idaho real estate market, I saw a need for a fairer, more transparent way to buy and sell homes — one that delivers high-end service without the high-end price tag. I’m passionate about helping people make smart, confident real estate decisions. Whether it’s guiding first-time buyers through the process or helping sellers maximize their returns, I take pride in building genuine relationships and delivering results that matter.

🏠 The Future of Real Estate Starts Here

We’re proud to be redefining what real estate can look like — honest, simple, and built around you. Whether you’re ready to sell your home or just curious about your options, Defy Real Estate is here to help you move forward with confidence.

👉 Ready to Defy the 6%? Contact us today to start your journey.

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